Put yourself in your customer's shoes review your content and consider how your customers experience it. Are the topics and format consistent? Do they find what they are looking for?

Do not forget, posting is not the same as being active in social media. Engage, respond, ask questions and share content.

“More is not better”. The overall quality of your site is tied to its content, make sure all the links are functional and that the references and content are up to date!

The best advertising is a review from your customers. Encourage your users to give you feedback and give you comments on your product, this way you can reach new users to your website.

Use the knowledge you have of your users thanks to Counter and target your posts, schedules and content accordingly.